Today is April Fools’ Day, the day when everybody’s GULLIBILITY is challenged.  But sometimes, it’s hard to tell the tricks from the truths.  Here are a few stories going around that may or may not be pranks . . .

1.  Hormel Chili is suggesting a solution to the legendary “double-dipping” issue with “Double Dippable Chips.”  The chips have a perforation down the center, to make it easier to snap them into two even halves to allow for “double-dipping.”  (Here’s a hype video they posted on YouTube.)

2.  Heinz is reportedly placing small ketchup-dispensing billboards outside Chicago restaurants that don’t serve Heinz.

One of the targets is supposedly McDonald’s, which dropped the brand in 2013 after Heinz hired the CEO of Burger King.

Heinz is urging people to report other restaurants that don’t serve the brand to SmackForHeinz.com, which goes live tomorrow.

3.  BJ’s claims it’s debuting a weird spin on its signature Pizookie ice cream dessert:  The Pizickle Pizookie, featuring dill pickles.

That seems like an obvious joke, but they insist it’s real . . . and that they’re only serving it TODAY as a fun way to celebrate April Fools’ Day.  They say that it will be available to guests dining in, or delivery through the BJ’s app.

Also, any Pizookie variant will be FREE with a minimum purchase of $14.95.

4.  Krispy Kreme claims they’re selling a dozen donuts for $4.01 on April Fools’ Day.  It’s legit, because you only get the deal with the purchase of another dozen at full price.  If THAT was a prank, it would be super lame.

The $4.01 price is a reference to the date.

(Today.com has more April Fools’ Day deals.)