The Top Reason Why People Watch YouTube Is Now to Learn New Things
November 9, 2018 8:22AM PST
We all spend a LOT of time on YouTube. And here’s some really good news: We’re not just WASTING that time on cat videos, skateboarding fails, and people with decent voices covering Taylor Swift songs.
According to a new study by the Pew Research Center, the top reason people go to YouTube now is to LEARN new things.
51% of people say YouTube is very important to them for, quote, “figuring out how to do things they haven’t done before.”
Only 28% say it’s a very important way for them just to pass some time by watching random stuff.
Also, 81% of parents with kids 11 or younger let their kids watch YouTube . . . although 61% of them say their kid has ended up watching something that wasn’t appropriate for them.