Amazon’s Boxes Will Feature Augmented Reality Pumpkins This Season

If you ordered a bunch of stuff off Amazon for its Prime Days this week, it’s going to come in some new boxes . . . that can do tricks.

The boxes have the outline of a pumpkin on them.  You draw a face on the pumpkin, then hold up a special app . . . and the pumpkin you drew will “come to life” through augmented reality.

Amazon says they’re doing it because it’s a, quote, “low-cost way for customers to celebrate . . . and reuse boxes before dropping them in the recycling bin.”